Read to the very last bit so that you won’t miss any of the details.
1) Don’t Sell On Social Media:
Yes! If what you adopt is product pushing, you’ll loose money and prospects without breaking even because even you, yourself don’t go to social media to buy, or do you?
But you eventually buy when you know, like, and trust the seller enough.
We are all there to chill and socialize
But do follow the next point…
2) You’re a Story Teller, not a Seller.
So share your brand story but make it relevant to your CLIENTS( Wait! before you go with half knowledge, follow the next steps).
3) Before you tell your story, know your CLIENTS...
Your answer is probably in no.7 but make sure you don’t jump steps (lol).
4) To determine your Clients, Know your “PRODUCTS”!
It can be services, physical or digital products.
5) In order to know your products, know it’s value and it’s USP
What makes your “product” stands out? Could it be Price, delivery rate, over delivery, customer service, after sales services,packaging…
Yah, WIIFM( What’s In It For Me) if I decide to buy from you and not from your competitors?
6) Also answer the question:
“What will clients loose if they’re not buying from me?”
Money, happiness, satisfaction or What?
7) Define your clients:
Your product must be beneficial to them and they must be able to afford it.
If they can’t afford your products, they’re not your Clients( they’re simply CONSUMERS)
If they can afford it but it wouldn’t probably benefit them directly, then why the heck will you be waisting your RESOURCES with them? Ha ha
This is inbound marketing here where you can choose every category you want, not outbound Ad like TV.
8) Use DST principle to critically define them.
◼Define precisely :
Your product’s value will help you to determine exactly who needs it.
Are you trying to market sanitary pad to a man just because he has wife,sisters and daughters?
Are you marketing your rich and expensive cake to kids when it’s their parent that can actually afford it?
OK if you have 50 50 Naira cake, your target clients will be mostly offline… Just check them at either Iyanfoworogi memorial primary School, or the super market next to your house, filling station, construction sites but please don’t come online…not every products can sell online unless you’re looking for distributors or those corporate bodies you can supply them to.
◼Segment appropriately using Lifestyle, Age, Gender, Occupation, Interest, Educational background, Location, Religion…
Yes! You can categorize based on the above Segmentation before you run your Ad.
“Zuberu that’s working in Chevron will not buy your 3000 Naira watch, OK?”
Unless he’s naturally a cheap guy and that’s why it’s important you know his lifestyles perhaps he’ll rather buy 2 bags of sachet pure water to entertain his only guest or he’ll buy a 50,000 Naira wine for the same purpose.
◼Target Properly in order to run a converting advert using the D & S above.
9) Build a KLT with them(KNOW, LIKE & TRUST).
Yah, be funny ,be valuable and be honest.
Be consistent with your show, don’t show today and hibernate tomorrow.
10) Have a social media time table:
If you wish,post once in a week and if you so wish, make it everyday just make sure you continue what you started.
But there are lots of tools that can post on your behalf , even while you’re on holiday.
Example of such tool is Buffer thou there are more.
11) ATTRACT, ENGAGE AND THEN CONVERT with your post.
Get their attention, Arouse their Interest, Let them Desire for more, then give a call to Action.
12) Give a problem-solving STORY that’s DIRECTED to your ideal clients or Just Educate them…
Just make sure it’s connected to your product.
This will break their resistance to buying especially the fear they have due to fake products, fraudulent sellers, overpriced products and the Google copycat that gave them crap the other time.
?Can be done via writing, audio, picture or video but note that the more visual, the more engagement! ( I’ll share the apps you’ll use to create your pictures and selling videos).
13) Mind the hours of your posting:
Target it especially to after closing hour or early morning before work, but don’t try that early morning thing on Mondays, OK?
Weekends too is a good time as you’ll always see people pressing phones at events and get-together.
14) Be real…don’t lie about your story and Make sure there’s value(related to your products) in your story… Don’t just give story for giving sake
If it doesn’t relate to your products; perhaps the testimony of a satisfied customer, an event, how they won’t buy fake, how to use the product effectively… Then why wasting your money on Ad nah??
15) Each of your different products must run through the above Analysis and Steps
Don’t direct all your product adverts to the same audience because it doesn’t go that way unless all the products fit in to your Clients’ DST.
16) Make sure you have your Ad GOAL:
To get likes? To engage? To drive traffic to website? To Convert?
Your Ad Goal will help you with Best Strategic Plan of action to safe cost and achieve your desired purpose.
Thou a SINGLE POST can fulfil 3 or more goals (more money in pocket?, but Pay attention to how to do that).
17) Use keywords that are searchable.
Remember that Facebook too always show on Google search.
? avoid using abbreviations; it’s makes the work looks unserious.
18) Use Highly compelling Headlines ( thou there are tools for this).
Make sure you pay great attention to the kind of headlines you’re choosing as many customers bounce back right from mere sighting your headlines.
19) It’s not about the number you have on your page,but about how you can set a low cost Ad that will convert to money or at least give you your desired result.
20) Re-marketing :
If you have a website and you haven’t set up your WCA on your Facebook page, then you’ve been missing or loosing a lot of money.
Anyways, it’s not too late…hop to your FACEBOOK Ad Manager to set it up now.
WAIT LEMME WARN YOU BEFORE YOU LEAVE!!!
YOU CAN BE PERMANENTLY BANNED ON YOUR SOCIAL MEDIA ACCOUNT AND THAT’S WHY I TOOK MY TIME TO CREATE WHAT TO AVOID, AND I ALSO ADDED THE STEP BY STEP OF CREATING A HIGHLY CONVERTING CAMPAIGN.
NOT TO SCARE YOU BUT TO EDUCATE YOU BEFORE YOU FALL INTO SOCIAL MEDIA TRAP.
I carefully create this to change your experience about social media for selling to the most fulfilling one.
All the best.
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Written by your very own Kifayah Mompreneur; your friend ,your sister and your partner in progress.
For the Legit-Way-Out;
… to your phenomenal life and business experience
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